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Digital Marketing Certificate
About Program
*Program has been approved for delivery by top level of industry specialists.
At Sterling College Digital Marketing Professional Certificate is a hands-on, results-driven program designed to prepare students for dynamic careers in online marketing, brand promotion, and digital communication. From search engine optimization (SEO) to paid advertising, social media strategy, and email marketing — this program provides you with the most in-demand digital tools and techniques used by today’s top marketing professionals.
Students will gain experience running real campaigns, analyzing performance metrics, and creating content that drives engagement and conversions. You’ll work with industry platforms like Google Ads, Meta Business Suite, Mailchimp, WordPress, and Canva, learning to plan, execute, and optimize marketing strategies for various audiences and industries.
Whether you’re launching your own brand, managing clients as a freelancer, or planning to work in an agency or corporate setting, this program equips you with job-ready skills to thrive in a fast-paced digital economy. Upon successful completion, you’ll receive a Professional Certificate in Digital Marketing, backed by real portfolio projects, certifications, and the confidence to grow in a high-demand field.
Program Details
Upon successful completion of the program, graduates will be positioned to enter careers such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Paid Ads Strategist, Content Marketer and many more!
Program Name
Digital Marketing
Start Date
Fall, Winter, Summer
Program Cost
$2000
Program Format
Online / Onsite
Program Length
40 hrs
Credential
Certificate
Program Outline
Understand the digital marketing landscape and career paths
Explore key channels: SEO, SEM, Social Media, Email, Content
Learn search engine optimization (SEO) fundamentals
Perform keyword research and competitor analysis
On-page and off-page optimization techniques
Hands-on SEO audit using tools like Ubersuggest or Ahrefs
Introduction to Google Ads and PPC campaigns
Create Search and Display campaigns with targeting and budgeting
Understand Google Analytics 4 (GA4) and conversion tracking
Learn Google Tag Manager basics
Setup goal tracking and performance reports
Mini project: Launch a sample ad campaign and analyze performance
Develop social media strategies for Facebook, Instagram, LinkedIn
Create engaging content using Canva and industry templates
Learn scheduling and ad tools via Meta Business Suite
Plan and run paid campaigns across Meta platforms
Build a content calendar and write optimized captions
Learn brand voice, storytelling, and content trends
Build and segment email lists using Mailchimp
Design and automate email sequences (welcome, promo, retention)
Explore conversion funnels and lead generation techniques
Introduction to landing pages and WordPress marketing tools
Final project: Create and present a full digital marketing strategy for a mock brand
Resume building, LinkedIn tips, and freelance marketplace setup
Program Requirements
All students are required to meet the following admissions requirements:
- Graduation from Grade 12 or equivalent (B.C. high school diploma, B.C. Adult Graduation Diploma, General Educational Development) or an equivalent secondary school completion from another jurisdiction; or
- Mature student status (19 years of age or older before the start of classes). Mature students will be interviewed by the Program Administrator to determine if the student has the appropriate level of literacy, numeracy, comprehension and/or written skills to enable successful completion of the program. Applicants may be required to submit a resume, school transcripts and/or letters of recommendation.
- If English is not the first language, students are requested to have one of the following to qualify for enrolment to this program
- IELTS score of 6.0 or an equivalent English language benchmark verified by the institution
- For domestic students, Canadian citizenship or landed immigrant status is required. International students are required to possess a valid study visa, for programs longer than six months and prior to the program start date. International students are also required to have sufficient accident and medical insurance coverage to cover any injuries or illnesses that may occur during the educational term.
How to Apply
Upon successful completion of the program, graduates will be positioned to enter careers such as Digital Marketing Specialist, SEO Analyst, Social Media Manager, Paid Ads Strategist, Content Marketer and many more!
- Copy of High School Diploma or GED
- Please review and download a copy of the sterling college student handbook
Tuition And Fees
| Program Name | First Year | Second Year | Diploma in Network Administration (1 Year) | Tuition Fee: $25,000 | NA |
| Diploma in Network Administration with Co-Op ( 2 year) | Tuition Fee: 1st Year $ 19,000 | 2nd Year $15,000 |
Tuition fees are pending approval and subject to change.
All Programs* An additional college application fee of $200 for domestic students and $300 for international students will be payable at the time of registration.
International Students: There is an additional fee of $635 for health insurance required for all international students.
For full details on program fees and tuition please visit our program fees page.
Our Process
Complete our online application form
We will review your application.
Once accepted, we will send you an offer later and payment details.
Once we receive payment, we will send you a letter of acceptance.
If you are an international student you can now apply for a study permit.
You are now ready to start your program!
